Developing and managing products from start to finish since 2006
Carol Sullivan attending the Atlanta gift and home show
About Carol Sullivan
Product Development and Factory Sourcing
Carol Sullivan brings 18 years of experience in product development and factory sourcing, having developed and sourced products in the home, garden, gift, and accessories sectors for wholesalers, retailers, and her own product lines. She has played a crucial role in helping wholesalers launch multi-million dollar accessory lines. Her extensive travels to factories in China have equipped her with the skills to develop products, negotiate costs, and manage production efficiently.
Carol has independently managed products from concept to delivery, overseeing every step of the process. She grasps the big picture of bringing a product to market while also understanding the significance of each individual step and its role in the larger process.
Selling on Amazon
Since 2014, Carol has been developing and launching her own line of branded products on Amazon, as well as helping others launch their products on the platform. Through this experience, she has mastered the skills needed to successfully sell on Amazon by optimizing and ranking for keywords and strategically positioning her products against competitors. Most importantly, she has zero-ed in on how to conduct online research to identify product opportunities on Amazon and then develop them accordingly.
Selling on Tiktok Shop
More recently, Carol has ventured into the rapidly growing TikTok Shop, where she has not only launched and sold products but has also excelled as both a seller and an affiliate. With a strong belief that social commerce is the future of online shopping, she leverages her extensive expertise in product selection, influencer and affiliate partnerships, and live shopping strategies to drive success. Carol is passionate about navigating this dynamic platform and continuously innovates to stay ahead in the competitive landscape of social commerce.
Product Research
Carol has further leveraged her experience in selling on Amazon and TikTok Shop and her background in product development to create a unique formula for identifying new product opportunities. She uses advanced online research tools to discover promising products not only for Amazon and TikTok Shop but also for companies operating outside those platforms. By integrating her industry knowledge as a product manager with the tools available to Amazon TikTok Shop sellers, she offers clients a significant competitive edge in product research.